Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
We managed to 5X the budget in a short period of time, while lowering the Cost Per Lead
This brand needed to reduce their CPL while scaling up the overall acquisition operation
First, let me introduce myself: my name is Eyal Dror and I am the CEO of Eyal Dror consulting, a Digital Marketing agency that delivers full-cycle digital marketing services with a special focus on performance marketing. We are experienced professionals in B2C services and retail, who have been working for 5+ years.
We have worked with more than 100 companies from various industries that ranged from small startups to Fortune 500 enterprises.
In this case the client turned to us to revise their PPC strategy and Cost per Lead, while increasing the overall budgets spent, and total number of leads delivered.
Our client ran marketing campaigns with Google Ads on behalf of the brand by utilizing their in-house team, delivering very little leads, with higher than the benchmark Cost-per-lead results.
We started by looking at the technical and creative aspects of the marketing funnel:
We surveyed the campaigns' CPC, CTR, Quality score for Keywords etc.
We then moved on to looking at landing pages, creative material they were using, and more.
Finally, we took a look at the pixel setup, reporting and measurement processes and tools.
This gap analysis provided us with the initial plan needed to bring the account up to speed with our benchmarks.
We then outlined Campaigns and topics which had potential and those that were too costly to be considered in the initial round.
Every week, we had a team meeting with the internal marketing dept. to outline new creative assets, evaluate what worked and what didn't, and lay out the plan for the week.
Each step brought us closer to the needed results, and each week, we increased the spending.
The end results: We lowered the CPL by 53%, and increased the overall budget by 5X (and we're still growing!)
We managed to 5X the budget in a short period of time, while lowering the Cost Per Lead
Paid Ads
Finance
Put your e-mail in and we'll arrange a consultation call for you
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.
SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.
We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!
Analysing, advertising and social media management to many projects within standwithus.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
