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We managed to 5X the budget in a short period of time, while lowering the Cost Per Lead
This brand needed to reduce their CPL while scaling up the overall acquisition operation
First, let me introduce myself: my name is Eyal Dror and I am the CEO of Eyal Dror consulting, a Digital Marketing agency that delivers full-cycle digital marketing services with a special focus on performance marketing. We are experienced professionals in B2C services and retail, who have been working for 5+ years.
We have worked with more than 100 companies from various industries that ranged from small startups to Fortune 500 enterprises.
In this case the client turned to us to revise their PPC strategy and Cost per Lead, while increasing the overall budgets spent, and total number of leads delivered.
Our client ran marketing campaigns with Google Ads on behalf of the brand by utilizing their in-house team, delivering very little leads, with higher than the benchmark Cost-per-lead results.
We started by looking at the technical and creative aspects of the marketing funnel:
We surveyed the campaigns' CPC, CTR, Quality score for Keywords etc.
We then moved on to looking at landing pages, creative material they were using, and more.
Finally, we took a look at the pixel setup, reporting and measurement processes and tools.
This gap analysis provided us with the initial plan needed to bring the account up to speed with our benchmarks.
We then outlined Campaigns and topics which had potential and those that were too costly to be considered in the initial round.
Every week, we had a team meeting with the internal marketing dept. to outline new creative assets, evaluate what worked and what didn't, and lay out the plan for the week.
Each step brought us closer to the needed results, and each week, we increased the spending.
The end results: We lowered the CPL by 53%, and increased the overall budget by 5X (and we're still growing!)
We managed to 5X the budget in a short period of time, while lowering the Cost Per Lead
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The client wanted to use a website to generate leads online. They had a website designed and
built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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