Ad Spend

Jun $348

Jul $442

Aug $500

Sept $477


Sales

Jun 38

Jul 56

Aug 89

Sept 108


Conversion Rate

Jun 6.19%

Jul 6.92%

Aug 7.64%

Sept 7.94%


Cost Per Conversion

Jun $9

Jul $8

Aug $6

Sept $4


Revenue

Jun $2,385

Jul $3,223

Aug $5,469

Sept $7,000


Return on Investment

Jun 586%

Jul 630%

Aug 994%

Sept 1366%


Return on Ad Spend

Jun $2,038

Jul $2,782

Aug $4,969

Sept $6,523

The Challenge

The client was a natural candle company with a Made Safe Certification. They had never done paid advertising before and wanted to expand their reach. They did have a good level of brand recognition, so this was helpful for the ads. The budget for this project was $500 per month across Google Ads and Microsoft Advertising (Bing). The task was to provide low-cost sales with the small budget, and help the client expand their growth.

The Process

At the outset, I worked with the client to build campaigns including shopping and search campaigns. Then, I set out to optimize these. I analyzed keywords performance, device performance, time of day performance, etc. and made adjustments accordingly. With a budget of this size, it was very challenging. We quickly found that only a handful of keywords would produce the necessary results.


Skills used:

Marketing strategy, data analysis

The Solution

Ad Spend

Jun $348

Jul $442

Aug $500

Sept $477


Sales

Jun 38

Jul 56

Aug 89

Sept 108


Conversion Rate

Jun 6.19%

Jul 6.92%

Aug 7.64%

Sept 7.94%


Cost Per Conversion

Jun $9

Jul $8

Aug $6

Sept $4


Revenue

Jun $2,385

Jul $3,223

Aug $5,469

Sept $7,000


Return on Investment

Jun 586%

Jul 630%

Aug 994%

Sept 1366%


Return on Ad Spend

Jun $2,038

Jul $2,782

Aug $4,969

Sept $6,523

Skills Used

Paid Ads,Paid Ads,Google Shopping,Branding,Marketing Strategy

Industry

Home & Garden

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