The client was a natural candle company with a Made Safe Certification. They had never done paid advertising before and wanted to expand their reach. They did have a good level of brand recognition, so this was helpful for the ads. The budget for this project was $500 per month across Google Ads and Microsoft Advertising (Bing). The task was to provide low-cost sales with the small budget, and help the client expand their growth.

At the outset, I worked with the client to build campaigns including shopping and search campaigns. Then, I set out to optimize these. I analyzed keywords performance, device performance, time of day performance, etc. and made adjustments accordingly. With a budget of this size, it was very challenging. We quickly found that only a handful of keywords would produce the necessary results.

Skills used:

Marketing strategy, data analysis