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Ad Spend
Jun $348
Jul $442
Aug $500
Sept $477
Sales
Jun 38
Jul 56
Aug 89
Sept 108
Conversion Rate
Jun 6.19%
Jul 6.92%
Aug 7.64%
Sept 7.94%
Cost Per Conversion
Jun $9
Jul $8
Aug $6
Sept $4
Revenue
Jun $2,385
Jul $3,223
Aug $5,469
Sept $7,000
Return on Investment
Jun 586%
Jul 630%
Aug 994%
Sept 1366%
Return on Ad Spend
Jun $2,038
Jul $2,782
Aug $4,969
Sept $6,523
The client was a natural candle company with a Made Safe Certification. They had never done paid advertising before and wanted to expand their reach. They did have a good level of brand recognition, so this was helpful for the ads. The budget for this project was $500 per month across Google Ads and Microsoft Advertising (Bing). The task was to provide low-cost sales with the small budget, and help the client expand their growth.
At the outset, I worked with the client to build campaigns including shopping and search campaigns. Then, I set out to optimize these. I analyzed keywords performance, device performance, time of day performance, etc. and made adjustments accordingly. With a budget of this size, it was very challenging. We quickly found that only a handful of keywords would produce the necessary results.
Skills used:
Marketing strategy, data analysis
Ad Spend
Jun $348
Jul $442
Aug $500
Sept $477
Sales
Jun 38
Jul 56
Aug 89
Sept 108
Conversion Rate
Jun 6.19%
Jul 6.92%
Aug 7.64%
Sept 7.94%
Cost Per Conversion
Jun $9
Jul $8
Aug $6
Sept $4
Revenue
Jun $2,385
Jul $3,223
Aug $5,469
Sept $7,000
Return on Investment
Jun 586%
Jul 630%
Aug 994%
Sept 1366%
Return on Ad Spend
Jun $2,038
Jul $2,782
Aug $4,969
Sept $6,523
Paid Ads,Paid Ads,Google Shopping,Branding,Marketing Strategy
Home & Garden
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
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The Challenge
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The Gakken team sought me out as the right person to take on the challenge.
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