
Ad Spend
Jun $348
Jul $442
Aug $500
Sept $477
Sales
Jun 38
Jul 56
Aug 89
Sept 108
Conversion Rate
Jun 6.19%
Jul 6.92%
Aug 7.64%
Sept 7.94%
Cost Per Conversion
Jun $9
Jul $8
Aug $6
Sept $4
Revenue
Jun $2,385
Jul $3,223
Aug $5,469
Sept $7,000
Return on Investment
Jun 586%
Jul 630%
Aug 994%
Sept 1366%
Return on Ad Spend
Jun $2,038
Jul $2,782
Aug $4,969
Sept $6,523
The client was a natural candle company with a Made Safe Certification. They had never done paid advertising before and wanted to expand their reach. They did have a good level of brand recognition, so this was helpful for the ads. The budget for this project was $500 per month across Google Ads and Microsoft Advertising (Bing). The task was to provide low-cost sales with the small budget, and help the client expand their growth.
At the outset, I worked with the client to build campaigns including shopping and search campaigns. Then, I set out to optimize these. I analyzed keywords performance, device performance, time of day performance, etc. and made adjustments accordingly. With a budget of this size, it was very challenging. We quickly found that only a handful of keywords would produce the necessary results.
Skills used:
Marketing strategy, data analysis
Ad Spend
Jun $348
Jul $442
Aug $500
Sept $477
Sales
Jun 38
Jul 56
Aug 89
Sept 108
Conversion Rate
Jun 6.19%
Jul 6.92%
Aug 7.64%
Sept 7.94%
Cost Per Conversion
Jun $9
Jul $8
Aug $6
Sept $4
Revenue
Jun $2,385
Jul $3,223
Aug $5,469
Sept $7,000
Return on Investment
Jun 586%
Jul 630%
Aug 994%
Sept 1366%
Return on Ad Spend
Jun $2,038
Jul $2,782
Aug $4,969
Sept $6,523
Paid Ads,Paid Ads,Google Shopping,Branding,Marketing Strategy
Home & Garden
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
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