In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.

4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.

We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience. 

We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.

Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth. 

Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.

Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.

Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 

Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC