
Ad Spend
Jun $348
Jul $442
Aug $500
Sept $477
Sales
Jun 38
Jul 56
Aug 89
Sept 108
Conversion Rate
Jun 6.19%
Jul 6.92%
Aug 7.64%
Sept 7.94%
Cost Per Conversion
Jun $9
Jul $8
Aug $6
Sept $4
Revenue
Jun $2,385
Jul $3,223
Aug $5,469
Sept $7,000
Return on Investment
Jun 586%
Jul 630%
Aug 994%
Sept 1366%
Return on Ad Spend
Jun $2,038
Jul $2,782
Aug $4,969
Sept $6,523
The client was a natural candle company with a Made Safe Certification. They had never done paid advertising before and wanted to expand their reach. They did have a good level of brand recognition, so this was helpful for the ads. The budget for this project was $500 per month across Google Ads and Microsoft Advertising (Bing). The task was to provide low-cost sales with the small budget, and help the client expand their growth.
At the outset, I worked with the client to build campaigns including shopping and search campaigns. Then, I set out to optimize these. I analyzed keywords performance, device performance, time of day performance, etc. and made adjustments accordingly. With a budget of this size, it was very challenging. We quickly found that only a handful of keywords would produce the necessary results.
Skills used:
Marketing strategy, data analysis
Ad Spend
Jun $348
Jul $442
Aug $500
Sept $477
Sales
Jun 38
Jul 56
Aug 89
Sept 108
Conversion Rate
Jun 6.19%
Jul 6.92%
Aug 7.64%
Sept 7.94%
Cost Per Conversion
Jun $9
Jul $8
Aug $6
Sept $4
Revenue
Jun $2,385
Jul $3,223
Aug $5,469
Sept $7,000
Return on Investment
Jun 586%
Jul 630%
Aug 994%
Sept 1366%
Return on Ad Spend
Jun $2,038
Jul $2,782
Aug $4,969
Sept $6,523
Paid Ads,Paid Ads,Google Shopping,Branding,Marketing Strategy
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.