Ad Spend

Jun $348

Jul $442

Aug $500

Sept $477


Sales

Jun 38

Jul 56

Aug 89

Sept 108


Conversion Rate

Jun 6.19%

Jul 6.92%

Aug 7.64%

Sept 7.94%


Cost Per Conversion

Jun $9

Jul $8

Aug $6

Sept $4


Revenue

Jun $2,385

Jul $3,223

Aug $5,469

Sept $7,000


Return on Investment

Jun 586%

Jul 630%

Aug 994%

Sept 1366%


Return on Ad Spend

Jun $2,038

Jul $2,782

Aug $4,969

Sept $6,523

The Challenge

The client was a natural candle company with a Made Safe Certification. They had never done paid advertising before and wanted to expand their reach. They did have a good level of brand recognition, so this was helpful for the ads. The budget for this project was $500 per month across Google Ads and Microsoft Advertising (Bing). The task was to provide low-cost sales with the small budget, and help the client expand their growth.

The Process

At the outset, I worked with the client to build campaigns including shopping and search campaigns. Then, I set out to optimize these. I analyzed keywords performance, device performance, time of day performance, etc. and made adjustments accordingly. With a budget of this size, it was very challenging. We quickly found that only a handful of keywords would produce the necessary results.


Skills used:

Marketing strategy, data analysis

The Solution

Ad Spend

Jun $348

Jul $442

Aug $500

Sept $477


Sales

Jun 38

Jul 56

Aug 89

Sept 108


Conversion Rate

Jun 6.19%

Jul 6.92%

Aug 7.64%

Sept 7.94%


Cost Per Conversion

Jun $9

Jul $8

Aug $6

Sept $4


Revenue

Jun $2,385

Jul $3,223

Aug $5,469

Sept $7,000


Return on Investment

Jun 586%

Jul 630%

Aug 994%

Sept 1366%


Return on Ad Spend

Jun $2,038

Jul $2,782

Aug $4,969

Sept $6,523

Skills Used

Paid Ads,Paid Ads,Google Shopping,Branding,Marketing Strategy

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

CapEc

Client needed a go-to-market strategy

3

ROAS

Cine Packs

Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.

StubHub

This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.

CHANEL

Large scale events and digital activation

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
‍

‍