Ad Spend

Jun $348

Jul $442

Aug $500

Sept $477


Sales

Jun 38

Jul 56

Aug 89

Sept 108


Conversion Rate

Jun 6.19%

Jul 6.92%

Aug 7.64%

Sept 7.94%


Cost Per Conversion

Jun $9

Jul $8

Aug $6

Sept $4


Revenue

Jun $2,385

Jul $3,223

Aug $5,469

Sept $7,000


Return on Investment

Jun 586%

Jul 630%

Aug 994%

Sept 1366%


Return on Ad Spend

Jun $2,038

Jul $2,782

Aug $4,969

Sept $6,523

The Challenge

The client was a natural candle company with a Made Safe Certification. They had never done paid advertising before and wanted to expand their reach. They did have a good level of brand recognition, so this was helpful for the ads. The budget for this project was $500 per month across Google Ads and Microsoft Advertising (Bing). The task was to provide low-cost sales with the small budget, and help the client expand their growth.

The Process

At the outset, I worked with the client to build campaigns including shopping and search campaigns. Then, I set out to optimize these. I analyzed keywords performance, device performance, time of day performance, etc. and made adjustments accordingly. With a budget of this size, it was very challenging. We quickly found that only a handful of keywords would produce the necessary results.


Skills used:

Marketing strategy, data analysis

The Solution

Ad Spend

Jun $348

Jul $442

Aug $500

Sept $477


Sales

Jun 38

Jul 56

Aug 89

Sept 108


Conversion Rate

Jun 6.19%

Jul 6.92%

Aug 7.64%

Sept 7.94%


Cost Per Conversion

Jun $9

Jul $8

Aug $6

Sept $4


Revenue

Jun $2,385

Jul $3,223

Aug $5,469

Sept $7,000


Return on Investment

Jun 586%

Jul 630%

Aug 994%

Sept 1366%


Return on Ad Spend

Jun $2,038

Jul $2,782

Aug $4,969

Sept $6,523

Skills Used

Paid Ads,Paid Ads,Google Shopping,Branding,Marketing Strategy

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Idahoan

Gryphon House

The client had paused emails for several months as they were having issues migrating to a new platform.


Helped this brand migrate from Bronto to Salesforce Marketing Cloud.


I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.

Knack Bags

Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.


They needed help with a variety of items, including CRO, SEO, web development, and AB testing.

2.31

ROAS

Rezlekr

The company launched a new product and wanted to have marketing help because they had never ran paid ads before.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.