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On Google, the cost per lead went from $150 to $50 and on Facebook, it started around $35 to reach $15 about 2 months later.
I worked for the company for 2 years and then decided to hire someone in-house.
The main company's issue was to be able to accurately track their data. A lot of work had to be done around conversion tracking on both Google Ads and Facebook Ads. The client was also very successful brand-wise but unable to drive conversion under a $150 CPA.
A lot of campaigns were already set up but they were using a SKAGs model which has been depreciated by Google years ago. A lot of work had to be done to make sure that the right keywords were being used and not hidden under 15/20 different ad sets. A lot of the ads also had to be updated to use the responsive format.
On Facebook, the company hadn't done much aside from promoting existing posts. Everything had to be done from scratch (including tracking). The campaigns were all conversion based and focusing on specific industries.
On Google, the cost per lead went from $150 to $50 and on Facebook, it started around $35 to reach $15 about 2 months later.
I worked for the company for 2 years and then decided to hire someone in-house.
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Technology
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