On Google, the cost per lead went from $150 to $50 and on Facebook, it started around $35 to reach $15 about 2 months later.


I worked for the company for 2 years and then decided to hire someone in-house.

1
CPL

Lisa J.

Mayple Vetted

expert

The Challenge

The main company's issue was to be able to accurately track their data. A lot of work had to be done around conversion tracking on both Google Ads and Facebook Ads. The client was also very successful brand-wise but unable to drive conversion under a $150 CPA.

The Process

A lot of campaigns were already set up but they were using a SKAGs model which has been depreciated by Google years ago. A lot of work had to be done to make sure that the right keywords were being used and not hidden under 15/20 different ad sets. A lot of the ads also had to be updated to use the responsive format.


On Facebook, the company hadn't done much aside from promoting existing posts. Everything had to be done from scratch (including tracking). The campaigns were all conversion based and focusing on specific industries.

The Solution

On Google, the cost per lead went from $150 to $50 and on Facebook, it started around $35 to reach $15 about 2 months later.


I worked for the company for 2 years and then decided to hire someone in-house.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Schlumberger

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:


  • Development of an in-house manual for on-page optimization for the company's writers.
  • Conducting a range of SEO audits for the company's lines of business.
  • Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
  • Management of the bulk of the company's Google and Bing paid search campaigns.

Wiley

Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.


I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

0.2

CPO

Vuori Clothing

An Agency brought me on as a white label Media Buyer for https://vuoriclothing.com. The brand is spending over $900k/month on Facebook/Instagram ads I helped assist with Ads and Campaigns to help increase ROAS.

10

ROAS

Ski-Doo Outlet

The client migrated from Shopify to WooCommerce platform and gained 20% total revenue YoY via digital advertising.

Google Shopping Ads remarkably achieved 2000% ROAS on a consistent and scaling basis ($5000/day spend)