
"Brighter Click jumped in from day one and has gone above and beyond our expectations. Our ad campaigns are the best they have ever been with ROA's that are the highest we've seen for our accounts."
Katharine Longo, CMO
Sportiqe wanted to expand from being a wholesale clothing distributor, to a well recognized B2C brand. After many months of running paid ads with little success, they partners with us to help turn their account around.
Using the framework we've built for clothing & apparel companies, we were able to guide Sportiqe's ad account to a 4x ROA average.
We were also able to guide them on:
"Brighter Click jumped in from day one and has gone above and beyond our expectations. Our ad campaigns are the best they have ever been with ROA's that are the highest we've seen for our accounts."
Katharine Longo, CMO
Paid Ads,Paid Ads,Marketing Strategy,Copywriting,CRO,Branding
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.

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