We were able to take products that were not selling more than 5 units a day and turn them into best sellers of over 100 units a day! This is using a special launch/relaunch campaign strategy that I have honed over time. We were also able to launch in 5 new countries.
expert
Improving sales by any means available for the US market as well as marketplace expansion into Europe.
As director of sales I had the job of improving sales and Amazon ads was the best way to do that!
We were able to take products that were not selling more than 5 units a day and turn them into best sellers of over 100 units a day! This is using a special launch/relaunch campaign strategy that I have honed over time. We were also able to launch in 5 new countries.
Paid Ads,Content Marketing,Copywriting,Marketing Strategy
Home & Garden
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.