• Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
2
ROAS

Shire Lyon A.

Mayple Vetted

expert

The Challenge

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

The Process

First, I analyzed and audited the campaigns that were currently running. I also evaluated the sales data in Shopify. The client hadn't done much A/B testing and had kept all aspects of the campaigns pretty static once they saw sales coming in. I noted that improvement would come from more testing and began testing several items:

  • New audiences including retargeting cart abandoners
  • New variations of ad copy based on the most successful ads
  • Creatives that tested both static images and videos

The Solution

  • Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
Skills Used

Paid Ads,Copywriting,Marketing Strategy,Branding

Industry

Health & Wellness

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