• Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
2
ROAS

The Challenge

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

The Process

First, I analyzed and audited the campaigns that were currently running. I also evaluated the sales data in Shopify. The client hadn't done much A/B testing and had kept all aspects of the campaigns pretty static once they saw sales coming in. I noted that improvement would come from more testing and began testing several items:

  • New audiences including retargeting cart abandoners
  • New variations of ad copy based on the most successful ads
  • Creatives that tested both static images and videos

The Solution

  • Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
Skills Used

Paid Ads,Copywriting,Marketing Strategy,Branding

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Ossa Frames

OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.

0.6

ROAS

Warp Academy

Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.

0.1

CPO

Royal Canin

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
  • Increase the reach to relevant audience and to use this data for future targeting campaigns
  • Re-target users that performed some action on website and get more purchases.

Lenskart

Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.