When I started working with NESSA, they had a social following of just over 1k and were generating modest sales.
Within 12 months I helped transform their online sales through social ads and PPC, whilst growing a large and passionate social following. As well as develop an automated email funnel to drive new sales and repeat purchases.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Email Marketing,Social Media Management,Marketing Strategy,Copywriting
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
All Google Merchant Center's product were rejected, Shopping ads completely stopped
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Although the campaign CTR was very high, the landing page conversion rate wasn't satisfying. I implemented a heat map to recognize where the problem is. I realized that we are missing more images on the product page. once the client added more photos, the CR increased dramatically