They have reported rank gains of 5 on average per merged category.

The Challenge

Lyst are a global fashion affiliate.

Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.



The Process

I helped them by extracting the keywords from each category, queried the search engine results and compared them to each other.



The Solution

They have reported rank gains of 5 on average per merged category.

Skills Used

SEO

Industry

Style & Fashion

Results by the numbers

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