Octane Solutions introduced a new product as part of their offerings, they needed a digital marketing solution to generate leads & ultimately increase sales.

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.

It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead