Revenue increased 10X during the campaign period. Transactions increased 7X.

9
ROAS

The Challenge

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.

The Process

  • Implemented Search campaigns to drive sales.
  • Once results were shown, the budget was doubled.
  • Used the additional budget to increase search impression share and added shopping ads.
  • Expanded to Malaysia as their Malaysian online store was launched at the time.
  • Promoted higher-profit products for revenue and margin optimization.

The Solution

Revenue increased 10X during the campaign period. Transactions increased 7X.

Skills Used

Paid Ads

Industry

Electronics

Results by the numbers

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