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Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
NextBurb needed an SEO consultant to oversee their website launch in May 2020. Their website is a resource for people looking to relocate, and they needed to identify the top keywords people were searching when looking for a place to live. The challenge was to figure out how the client could most easily gain page 1 rankings for keywords in an industry with some large established players already holding top positions (niche.com, bestplaces.net). Another challenge was to figure out how to best structure the website content that consisted of some 500,000 pages of individual town URLs, best places to live lists, and city/town comparisons.
The process started by researching keyword volume for some 500,000 keywords related to 'best places to live', 'cost of living', 'school ratings', and more. We also analyzed competitive metrics to determine which keywords provided the best potential for organic traffic based on user intent, competitive index, and monthly search volume.
Once we identified the top keywords to target, the next challenge was to figure out how to structure these pages on the website for easy indexing and user navigation. We created a website hierarchy that could support over a million pages of unique content, best places to live lists, and city/town comparisons.
Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
Other,SEO,Content Marketing,Web Development,Web Development
Technology
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PACHAMAMA enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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