
Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
NextBurb needed an SEO consultant to oversee their website launch in May 2020. Their website is a resource for people looking to relocate, and they needed to identify the top keywords people were searching when looking for a place to live. The challenge was to figure out how the client could most easily gain page 1 rankings for keywords in an industry with some large established players already holding top positions (niche.com, bestplaces.net). Another challenge was to figure out how to best structure the website content that consisted of some 500,000 pages of individual town URLs, best places to live lists, and city/town comparisons.
The process started by researching keyword volume for some 500,000 keywords related to 'best places to live', 'cost of living', 'school ratings', and more. We also analyzed competitive metrics to determine which keywords provided the best potential for organic traffic based on user intent, competitive index, and monthly search volume.
Once we identified the top keywords to target, the next challenge was to figure out how to structure these pages on the website for easy indexing and user navigation. We created a website hierarchy that could support over a million pages of unique content, best places to live lists, and city/town comparisons.
Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
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Technology
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

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