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Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
NextBurb needed an SEO consultant to oversee their website launch in May 2020. Their website is a resource for people looking to relocate, and they needed to identify the top keywords people were searching when looking for a place to live. The challenge was to figure out how the client could most easily gain page 1 rankings for keywords in an industry with some large established players already holding top positions (niche.com, bestplaces.net). Another challenge was to figure out how to best structure the website content that consisted of some 500,000 pages of individual town URLs, best places to live lists, and city/town comparisons.
The process started by researching keyword volume for some 500,000 keywords related to 'best places to live', 'cost of living', 'school ratings', and more. We also analyzed competitive metrics to determine which keywords provided the best potential for organic traffic based on user intent, competitive index, and monthly search volume.
Once we identified the top keywords to target, the next challenge was to figure out how to structure these pages on the website for easy indexing and user navigation. We created a website hierarchy that could support over a million pages of unique content, best places to live lists, and city/town comparisons.
Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
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Challenges
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