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Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
NextBurb needed an SEO consultant to oversee their website launch in May 2020. Their website is a resource for people looking to relocate, and they needed to identify the top keywords people were searching when looking for a place to live. The challenge was to figure out how the client could most easily gain page 1 rankings for keywords in an industry with some large established players already holding top positions (niche.com, bestplaces.net). Another challenge was to figure out how to best structure the website content that consisted of some 500,000 pages of individual town URLs, best places to live lists, and city/town comparisons.
The process started by researching keyword volume for some 500,000 keywords related to 'best places to live', 'cost of living', 'school ratings', and more. We also analyzed competitive metrics to determine which keywords provided the best potential for organic traffic based on user intent, competitive index, and monthly search volume.
Once we identified the top keywords to target, the next challenge was to figure out how to structure these pages on the website for easy indexing and user navigation. We created a website hierarchy that could support over a million pages of unique content, best places to live lists, and city/town comparisons.
Client was able to get 100,000 pages indexed in Google within the first 4 months of launch. Their organic traffic grew to 6K monthly users by the end of the first year, and has since grown to 11K monthly users with no off-page SEO or backlink strategy in place.
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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