
485% increase in followers on Facebook and Instagram. They started with 2,977 Fans and ended with over 20,000 followers across Facebook and Instagram in 6 months. When the new e-commerce site launched we then converted those followers to buyers on Amazon and their website.
An industry leader in Baby \Wipes and Hand Sanitizing Wipes had mainly focused on reaching their target audience through brick and mortar. When the pandemic hit they shifted to sell their products on Amazon and their own Shopify Store. They had a Facebook and Instagram page, but hadn't posted to it in over 2 years. They needed help building their online audience and then converting them to buyers online and not just in Brick and Mortar stores across the US.
485% increase in followers on Facebook and Instagram. They started with 2,977 Fans and ended with over 20,000 followers across Facebook and Instagram in 6 months. When the new e-commerce site launched we then converted those followers to buyers on Amazon and their website.
Paid Ads,Branding,Content Marketing,Other,Social Media Management
Baby
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.

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