1.5
CPO

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Professional Services

Results by the numbers

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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

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The Sales Consultancy

  • No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

Octopia

Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.

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CPL

XMP Packaging

To grap hot leads but requiring big quantities of packaging with order above 100K

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