
Growth Brand in Brazil, Chile, Perú, México, Argentina and Colombia.
Working mainly on Youtube, Display and Facebook Ads to increase reach at the lowest cpm, to get new audiences know Notco and its products. Starting with upper-funnel, made us increase conversions and retention on lower-funnel.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Other
Food & Drink
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

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