When I started working with the brand in the USA they were doing 6.5k per month on the website and around 12k per month on Amazon. Over the last 4 years, this has grown to an average of 280k per month on the website and 200k on Amazon with paid media, email marketing, and influencer marketing the 3 main drivers of growth.
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The challenge was to help grow the brand through paid media advertising. Initially, this was to start with Google Search/Shopping and then move into Social Ads on Facebook and Instagram. The challenge was there was no existing online marketing strategy as the owner had been very focused on building sales offline. There was very little budget for ads or any type of creatives, no marketing team in place, and a low converting website.
My initial role was to drive customer acquisition with paid ads mainly on Google and Facebook. I was also involved in creating a full digital marketing strategy incorporating, email marketing, content marketing, influencer outreach, and conversion rate optimization. I also helped set up and optimize the Amazon product page and PPC campaigns which resulted in a 100% jump in sales in 3 months. With regard to process, I always start with a deep analysis of the ideal customer avatar and then map out each stage of the customer journey which begins with someone not knowing the brand to becoming a raving fan. Within each stage, we then develop a strategy based on the brand's current resources and goals and identify what are the main tasks that need to be done to implement as quickly as possible. From there it is a matter of getting the work done and then analyzing the data and making optimizations based on this. As the business grows then the strategy is revised but the framework is pretty much the same.
When I started working with the brand in the USA they were doing 6.5k per month on the website and around 12k per month on Amazon. Over the last 4 years, this has grown to an average of 280k per month on the website and 200k on Amazon with paid media, email marketing, and influencer marketing the 3 main drivers of growth.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,SEO
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Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
