
When I started working with the brand in the USA they were doing 6.5k per month on the website and around 12k per month on Amazon. Over the last 4 years, this has grown to an average of 280k per month on the website and 200k on Amazon with paid media, email marketing, and influencer marketing the 3 main drivers of growth.
The challenge was to help grow the brand through paid media advertising. Initially, this was to start with Google Search/Shopping and then move into Social Ads on Facebook and Instagram. The challenge was there was no existing online marketing strategy as the owner had been very focused on building sales offline. There was very little budget for ads or any type of creatives, no marketing team in place, and a low converting website.
My initial role was to drive customer acquisition with paid ads mainly on Google and Facebook. I was also involved in creating a full digital marketing strategy incorporating, email marketing, content marketing, influencer outreach, and conversion rate optimization. I also helped set up and optimize the Amazon product page and PPC campaigns which resulted in a 100% jump in sales in 3 months. With regard to process, I always start with a deep analysis of the ideal customer avatar and then map out each stage of the customer journey which begins with someone not knowing the brand to becoming a raving fan. Within each stage, we then develop a strategy based on the brand's current resources and goals and identify what are the main tasks that need to be done to implement as quickly as possible. From there it is a matter of getting the work done and then analyzing the data and making optimizations based on this. As the business grows then the strategy is revised but the framework is pretty much the same.
When I started working with the brand in the USA they were doing 6.5k per month on the website and around 12k per month on Amazon. Over the last 4 years, this has grown to an average of 280k per month on the website and 200k on Amazon with paid media, email marketing, and influencer marketing the 3 main drivers of growth.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,SEO
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Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.