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When I started working with the brand in the USA they were doing 6.5k per month on the website and around 12k per month on Amazon. Over the last 4 years, this has grown to an average of 280k per month on the website and 200k on Amazon with paid media, email marketing, and influencer marketing the 3 main drivers of growth.
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The challenge was to help grow the brand through paid media advertising. Initially, this was to start with Google Search/Shopping and then move into Social Ads on Facebook and Instagram. The challenge was there was no existing online marketing strategy as the owner had been very focused on building sales offline. There was very little budget for ads or any type of creatives, no marketing team in place, and a low converting website.
My initial role was to drive customer acquisition with paid ads mainly on Google and Facebook. I was also involved in creating a full digital marketing strategy incorporating, email marketing, content marketing, influencer outreach, and conversion rate optimization. I also helped set up and optimize the Amazon product page and PPC campaigns which resulted in a 100% jump in sales in 3 months. With regard to process, I always start with a deep analysis of the ideal customer avatar and then map out each stage of the customer journey which begins with someone not knowing the brand to becoming a raving fan. Within each stage, we then develop a strategy based on the brand's current resources and goals and identify what are the main tasks that need to be done to implement as quickly as possible. From there it is a matter of getting the work done and then analyzing the data and making optimizations based on this. As the business grows then the strategy is revised but the framework is pretty much the same.
When I started working with the brand in the USA they were doing 6.5k per month on the website and around 12k per month on Amazon. Over the last 4 years, this has grown to an average of 280k per month on the website and 200k on Amazon with paid media, email marketing, and influencer marketing the 3 main drivers of growth.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,SEO
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4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
