This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.

The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:

• Belfius bank/Triodos Bank (Big Belgian bank)
• Nintendo
• Cointreau (Alcoholic beverage)
• Dr. Martens (famous French shoes' brand)
• Maison Montfort (Foie gras - duck liver)
• Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
• and some other to help colleagues

I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok

Lots of client accounts to manage, long evening, lots of reporting but exciting work!

Worked with the client as a contributing writer to produce articles and blog content.

Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/

This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.