Olive & Frank’s biggest issue was understanding which products were their key to unlocking growth and having an advertising structure that made managing stock & inventory easier (providing the ability to scale).
The brand had great products before I started working with them, but I ran my testing framework and I was able to understand which products were able to really unlock growth, sell profitably at a consistent rate.
The main things I brought to the table were conversion-focused ad creatives, on-brand messaging & a testing & scaling framework that's allowed the brand to stablise their inventory management & drive growth through advertising.
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“Omar has helped me understand and navigate the murky waters of iOS14. Not only have we figured out how to drive growth for my brand before & during this period, but he was able to advise on multiple marketing strategies too.”
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
North Drinkware has a fascinating product but their targeting for their facebook campaigns was very broad, although they were driving traffic they were not driving conversions.
They were looking for someone to take care of their social media and paid advertising strategy.