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Company is now ranked at INC5000 after growing by 700% over the last year.
Delivering sales in an extremely competitive and regulated market
After rebuilding the main assets for lead and purchases generation, I've planned and implemented the customer acquisition strategy on Facebook, Google, LinkedIn and Taboola.
Company is now ranked at INC5000 after growing by 700% over the last year.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO
Health & Wellness
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Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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