NDA - Only the name of the brand can be shared.

Lisa J.

Mayple Vetted

expert

The Challenge

NDA - Only the name of the brand can be shared.

The Process

NDA - Only the name of the brand can be shared.

The Solution

NDA - Only the name of the brand can be shared.

Skills Used

Other

Industry

Style & Fashion

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Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.


Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.

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NDA - Only the name of the brand can be shared.

Chorus

Establish an online presence and drive online sales.

ANZ Banking Group

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.


The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign. 


The goals, therefore, were to:

  • Increase relevance of the content during stages before and during the application process.
  • Build new content modules to scale content and make authoring flexible for continuous experiments. 
  • Increase organic traffic.