The product itself was interesting and the main challenge was creating best offer that people cant refuse along with user loyalty program.
Upon testing a lot of creatives we finally came to a conclusion upon which type of creative worked best for the product i.e UGC Content, Unboxing & Product features type worked.
After Analyzing the data we scaled each creative type campaign intensely with 63+ creative in total for our campaign
Can see some creative examples here
Style & Fashion
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to: