Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.

Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.

Sales were decreasing over the last 5 years due to client not having much of a digital presence.

Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.

Create a brand identity and brand image.