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Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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