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This client had poor visibility as they were only on one social platform with infrequent content which required improvement and had never used paid ads before.
Paid Ads,Paid Ads,Social Media Management,Other
Health & Wellness
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
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