Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.

The customer had seen a significant drop in customers and sales. We needed to maximize his ROI during the peak season.