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Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
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Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
I lead all of the efforts on Facebook ads, which is where the majority of our acquisition took place. We started with social engagement campaigns but quickly transitioned to conversion campaigns. We experimented endlessly and figured out multiple methods to drive conversions through Facebook. Later we expanded and also helped write the book on acquisition through native channels like Taboola and Outbrain.
Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
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Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.
After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.
It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.
