Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
I lead all of the efforts on Facebook ads, which is where the majority of our acquisition took place. We started with social engagement campaigns but quickly transitioned to conversion campaigns. We experimented endlessly and figured out multiple methods to drive conversions through Facebook. Later we expanded and also helped write the book on acquisition through native channels like Taboola and Outbrain.
Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.