Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.

The Challenge

Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.

The Process

I lead all of the efforts on Facebook ads, which is where the majority of our acquisition took place. We started with social engagement campaigns but quickly transitioned to conversion campaigns. We experimented endlessly and figured out multiple methods to drive conversions through Facebook. Later we expanded and also helped write the book on acquisition through native channels like Taboola and Outbrain.

The Solution

Plated became a leader in their category and was eventually acquired by Albertsons for 9 figures.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

ROAS

Posada Natura

Leverage their NFP grant with Google to market their space for retreats, conferences, and as a wedding venue.

1.96

ROAS

CoRevival

The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)

1

CPL

Polyfuze

Website redevelopment, branding, and initial ads to generate traffic and measure results

3

ROAS

Powtoon

As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.


My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.


The challenges were to target people who actually need the product and not people who occasionally use it.


The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.