A very vague search behavior by the persona makes it harder to get super targeted with the keywords we use, so we had to get creative with how we qualified the lead on every step of the funnel. There are also tight margins with the trucks that we buy and sell.

Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.

Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.

• Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
• Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.

I was able to convince the law firm, in conjunction with our website vendor, to launch a blog. I vetted the blog partner and worked closely with the team to get the blog up and running then managed it.