Results highlights:

✔️ 114% Increase in clicks to their website from social media

✔️ 180% Increase in Instagram followers in one year

✔️ 12.9K People reached organically by 1 Facebook post

The Challenge

Pound For Pound CBD is a premium Hemp CBD brand started by world champion boxer Mikey Garcia. 

 

Made in the USA and containing zero THC, Pound For Pound CBD works “with the top CBD cultivators and have specially formulated this line to meet Mikey Garcia’s needs as a professional athlete, as well as for maximum benefit to recreational athletes and all consumers”. The line offers, gummies, gel capsules, to lemongrass soothe balms and potent CBD oil tinctures as well as a subscription service.

The Process

The Pound For Pound team was looking to take their social media marketing and image in a new direction. Our team helped create a new look a feel to the Pound For Pound social media content to ensure consistency and brand recognition. Our strategy supported the team’s goals as well as leveraged the power of Mikey Garcia’s influencer status to support the growth of the brand. 



The Solution

Results highlights:

✔️ 114% Increase in clicks to their website from social media

✔️ 180% Increase in Instagram followers in one year

✔️ 12.9K People reached organically by 1 Facebook post

Skills Used

Content Marketing,Other,Copywriting,Marketing Strategy,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

CHANEL

Large scale events and digital activation

$300,000

Revenue

ConvertKit

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.


It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

1

ROAS

Glowshift Guages

The brand was only doing retargeting for Facebook ads and needed someone to come in and build a full-funnel build for them. I was able to build a full-funnel for them using Facebook ads. We scaled the ad spend from $3k/month to $14k/month while maintaining 14x ROAS.

0.35

CPL

TechIs

TechIS is a fantastic company that offers coding bootcamps online, completely remotely.


We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.


Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.