Pound For Pound CBD Case Study

The Challenge

Pound For Pound CBD is a premium Hemp CBD brand started by world champion boxer Mikey Garcia.

Made in the USA and containing zero THC, Pound For Pound CBD works “with the top CBD cultivators and have specially formulated this line to meet Mikey Garcia’s needs as a professional athlete, as well as for maximum benefit to recreational athletes and all consumers”. The line offers, gummies, gel capsules, to lemongrass soothe balms and potent CBD oil tinctures as well as a subscription service.

The Process

The Pound For Pound team was looking to take their social media marketing and image in a new direction. Our team helped create a new look a feel to the Pound For Pound social media content to ensure consistency and brand recognition. Our strategy supported the team’s goals as well as leveraged the power of Mikey Garcia’s influencer status to support the growth of the brand.

The Solution

Results highlights:

✔️ 114% Increase in clicks to their website from social media

✔️ 180% Increase in Instagram followers in one year

✔️ 12.9K People reached organically by 1 Facebook post

Website

http://www.poundforpound.com

Skills Used

Content Marketing,Other,Copywriting,Marketing Strategy,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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