Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.

0.35
CPL

The Challenge

TechIS is a fantastic company that offers coding bootcamps online, completely remotely.


We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.


Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.

The Process

We managed a budget of between $1,500-2,000 per day. To start, we optimised their previous ads and worked out where all of the leaks were - this improved performance by ~20%.


After we had finished analysing the content and making further optimisations we managed an extra ~15%.

The Solution

Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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