Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.

0.35
CPL

The Challenge

TechIS is a fantastic company that offers coding bootcamps online, completely remotely.


We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.


Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.

The Process

We managed a budget of between $1,500-2,000 per day. To start, we optimised their previous ads and worked out where all of the leaks were - this improved performance by ~20%.


After we had finished analysing the content and making further optimisations we managed an extra ~15%.

The Solution

Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

ROAS

Hobby One

Helping them to increase ROI from paid advertising.

Chanticlear Pizza

Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)

Gryphon House

The client had paused emails for several months as they were having issues migrating to a new platform.


Helped this brand migrate from Bronto to Salesforce Marketing Cloud.


I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.

0.3

CPO

BodyFX

I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.