Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.

• No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

Never done paid media and was only in UK, want to launch in US

Innovet was selling well on Amazon, but their in-house team didn’t have the time to give Amazon PPC ads what it deserves. So, they wanted to try hiring an expert to take over PPC to see if there are opportunities to grow sales. I ended up doubling their sales!