• 2013: Achieved 55%, 65% & 60% YOY growth for rental cars, hotels & flights respectively
  • 2014: Overall non-brand growth 14.7% YOY, hotels: 55%, flights: 50% & cars: 85%
  • 400% improvement in the number of pages indexed & crawled by Google searchbot
  • over 1M new landing pages we created for different flight routes using internal data.



Sankar P.

Mayple Vetted

expert

The Challenge

Managed SEO For priceline.com, one of the leading travel websites for booking hotels, flights, and rental cars. I was the SEO product head for growing priceline's organic traffic. Travel is a brutally competitive industry for SEO. The competition comes from hotels, OTA's, metasearch aggregators, and, more recently SEO's often fight for traffic with the search engines themself. 

The Process

  • Role: Produce lead for SEO across four different verticles: Hotels, Flights, Rental cars, and Vacation packages
  • Developed & implemented numerous company-wide SEO Best Practices, including on-page developer code guidelines, copywriting guides, site architecture guidelines etc.
  • Developed a suite of core reporting metrics & ROI-based SEO forecasting model to measure the ultimate impact of SEO & prioritize opportunities that deliver maximum results. Whith this model we executed content strategy and page generation strategy to scale Priceline's organic presence.
  • Initiated & worked with our dev team to develop a massive crawler capable of crawling 15K urls/minute. Such crawlers are very important to begin SEO for massive sites like Priceline. (these days we have 3rd part crawlers like botify.com, but back then, we had none)
  • Developed a cost-effective internal rank tracker using AWR & proxy servers
  • Developed team quarterly roadmap to identify, accomplish & report on important SEO KPIs
  • Work with prospect & mobile teams to identify complimentary design changes improving conversions
  • Exclusive SEO support for single page web app built on angular.js
  • Eliminated outdated pages, sub-domain migration, canonical repairs, redirect manager etc


All these combinations of efforts resulted in massive SEO growth.

The Solution

  • 2013: Achieved 55%, 65% & 60% YOY growth for rental cars, hotels & flights respectively
  • 2014: Overall non-brand growth 14.7% YOY, hotels: 55%, flights: 50% & cars: 85%
  • 400% improvement in the number of pages indexed & crawled by Google searchbot
  • over 1M new landing pages we created for different flight routes using internal data.



Skills Used

SEO

Industry

Travel & Leisure

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