Managed SEO For priceline.com, one of the leading travel websites for booking hotels, flights, and rental cars. I was the SEO product head for growing priceline's organic traffic. Travel is a brutally competitive industry for SEO. The competition comes from hotels, OTA's, metasearch aggregators, and, more recently SEO's often fight for traffic with the search engines themself.
All these combinations of efforts resulted in massive SEO growth.
Travel & Leisure
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.