Managed SEO For priceline.com, one of the leading travel websites for booking hotels, flights, and rental cars. I was the SEO product head for growing priceline's organic traffic. Travel is a brutally competitive industry for SEO. The competition comes from hotels, OTA's, metasearch aggregators, and, more recently SEO's often fight for traffic with the search engines themself.
All these combinations of efforts resulted in massive SEO growth.
Travel & Leisure
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The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.
Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
increase reservation and optimized marketing funnels and sales processes to increase bookings