
Managed SEO For priceline.com, one of the leading travel websites for booking hotels, flights, and rental cars. I was the SEO product head for growing priceline's organic traffic. Travel is a brutally competitive industry for SEO. The competition comes from hotels, OTA's, metasearch aggregators, and, more recently SEO's often fight for traffic with the search engines themself.
All these combinations of efforts resulted in massive SEO growth.
SEO
Travel & Leisure
Put your e-mail in and we'll arrange a consultation call for you
The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.