0.21
CPO

The Challenge

Promoting hand sanitizers on Facebook. The CPA increased over a period of time, and it was not cost-effective to run the Facebook campaign.

The Process

Testing new Facebook video creatives and static pictures. Creating new prospecting audiences split out based on interest and age and location. Targeting users only on WIFI and only the Facebook feed, as this is the most effective placement based on past performance. Creating a new retargeting campaign with new LLA audiences.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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