Promoting hand sanitizers on Facebook. The CPA increased over a period of time, and it was not cost-effective to run the Facebook campaign.
Testing new Facebook video creatives and static pictures. Creating new prospecting audiences split out based on interest and age and location. Targeting users only on WIFI and only the Facebook feed, as this is the most effective placement based on past performance. Creating a new retargeting campaign with new LLA audiences.
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Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.
The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.