expert
The brand was established but had never invested in social advertising. I started on a modest budget (£600 a month) for a couple of months to demonstrate the power that social ads could have for their brand. By February 2021 we were advertising across FB?IG, Pinterest and Google with a combined £10k ad budget generating a ROAS of 4X (their target was 3.2X to scale)
Digital ad strategy was created. First only advertising across FB and IG, then Pinterest ads were added and managed by me. They consistently achieved a monthly return of 5X. Google ads were added in 2021 to complete their digital ads funnel.
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition