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The brand was established but had never invested in social advertising. I started on a modest budget (£600 a month) for a couple of months to demonstrate the power that social ads could have for their brand. By February 2021 we were advertising across FB?IG, Pinterest and Google with a combined £10k ad budget generating a ROAS of 4X (their target was 3.2X to scale)
Digital ad strategy was created. First only advertising across FB and IG, then Pinterest ads were added and managed by me. They consistently achieved a monthly return of 5X. Google ads were added in 2021 to complete their digital ads funnel.
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Our clients' goal was to sell their Holiday Collection online. During the pandemic, a successful launch was more important than ever to their business.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
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