
Drove lead cost down to under $5 for several months. Client only worked me for a couple months due to their budget
Created Facebook & Instagram Ad campaigns with the goal of driving leads and Facebook
Group members.
Helping create her landing page funnel as well as her offer. Gave her strategy when developing the video creative. Tested that video creative and single image creative to find the best results
Drove lead cost down to under $5 for several months. Client only worked me for a couple months due to their budget
Paid Ads,Paid Ads
Education
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.