
Drove lead cost down to under $5 for several months. Client only worked me for a couple months due to their budget
Created Facebook & Instagram Ad campaigns with the goal of driving leads and Facebook
Group members.
Helping create her landing page funnel as well as her offer. Gave her strategy when developing the video creative. Tested that video creative and single image creative to find the best results
Drove lead cost down to under $5 for several months. Client only worked me for a couple months due to their budget
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Education
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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