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Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
This is a very seasonal business with large peaks and troughs sales wise. They have a solid offline business and an online presence however they are looking to expand and optimise their online sales.
I am working as part of a digital marketing team, my role is purely focused in delivering Facebook and Instagram campaigns.
Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
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Lyst are a global fashion affiliate.
Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.
I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
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