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Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
This is a very seasonal business with large peaks and troughs sales wise. They have a solid offline business and an online presence however they are looking to expand and optimise their online sales.
I am working as part of a digital marketing team, my role is purely focused in delivering Facebook and Instagram campaigns.
Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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