
Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
This is a very seasonal business with large peaks and troughs sales wise. They have a solid offline business and an online presence however they are looking to expand and optimise their online sales.
I am working as part of a digital marketing team, my role is purely focused in delivering Facebook and Instagram campaigns.
Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
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Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

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