Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.

Palace Interior is a window blinds company serving South Florida (USA). It needed more leads to provide its sales team to schedule free in-home estimates and installations to increase yearly revenue. 

With an incredible reputation and being in business for over 20 years, we felt confident in delivering results even with little to no prior digital marketing efforts. So our team focused on launching a lead generation campaign on Google search ads to help the brand be visible to potential customers looking for their services. We created a series of high-converting landing pages and highly engaging search ads and, most importantly, tracked/recorded every lead generated.

Our client was able to generate over 100+ leads every month and maintain a return on ad spend of over 5. Working closely with their team, we have continued to improve their sales process using digital ads, scale their campaigns, and increase their monthly revenue.

This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.

Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.