
Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
This is a very seasonal business with large peaks and troughs sales wise. They have a solid offline business and an online presence however they are looking to expand and optimise their online sales.
I am working as part of a digital marketing team, my role is purely focused in delivering Facebook and Instagram campaigns.
Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

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