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Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
This is a very seasonal business with large peaks and troughs sales wise. They have a solid offline business and an online presence however they are looking to expand and optimise their online sales.
I am working as part of a digital marketing team, my role is purely focused in delivering Facebook and Instagram campaigns.
Currently the campaigns are early days however we have just initiated the start of the Christmas sales period. Whilst it's hard to compare year on year results in Facebook ads manager due to the IOS issues we are currently seeing a solid start to the sales period.
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Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.
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