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Recommendation received from the co-founder of Raindrop:
Neha came in at a very interesting time of our business as we had recently launched our proposition and were looking to get early traction. She quickly understood what we were looking for and came up with a well thought out plan to hit our numbers. She not only provided high-level strategy but also executed our campaigns and made continuous optimisations, which helped deliver the results we required. She has an extremely incredible knowledge of Google ads, Facebook campaigns and testing various acquisition channels. Highly recommend working with Neha!
User acquisition in a highly competitive market dominated by strong traditional players.
Tested multiple ad formats, copy, ad creatives and target audience to derive the most converting ones.
Recommendation received from the co-founder of Raindrop:
Neha came in at a very interesting time of our business as we had recently launched our proposition and were looking to get early traction. She quickly understood what we were looking for and came up with a well thought out plan to hit our numbers. She not only provided high-level strategy but also executed our campaigns and made continuous optimisations, which helped deliver the results we required. She has an extremely incredible knowledge of Google ads, Facebook campaigns and testing various acquisition channels. Highly recommend working with Neha!
Paid Ads,Paid Ads,Marketing Strategy
Technology
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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