
Recommendation received from the co-founder of Raindrop:
Neha came in at a very interesting time of our business as we had recently launched our proposition and were looking to get early traction. She quickly understood what we were looking for and came up with a well thought out plan to hit our numbers. She not only provided high-level strategy but also executed our campaigns and made continuous optimisations, which helped deliver the results we required. She has an extremely incredible knowledge of Google ads, Facebook campaigns and testing various acquisition channels. Highly recommend working with Neha!
User acquisition in a highly competitive market dominated by strong traditional players.
Tested multiple ad formats, copy, ad creatives and target audience to derive the most converting ones.
Recommendation received from the co-founder of Raindrop:
Neha came in at a very interesting time of our business as we had recently launched our proposition and were looking to get early traction. She quickly understood what we were looking for and came up with a well thought out plan to hit our numbers. She not only provided high-level strategy but also executed our campaigns and made continuous optimisations, which helped deliver the results we required. She has an extremely incredible knowledge of Google ads, Facebook campaigns and testing various acquisition channels. Highly recommend working with Neha!
Paid Ads,Paid Ads,Marketing Strategy
Technology
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.