Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.

Rivali Park’s is an internationally renowned design and architecture firm. The main

task was to increase brand awareness and reduce cost per lead, as well as attract new customers by using retargeting.

The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.