
We had well over 100,000,000 impressions and 200,000 plus likes on Instagram from a total of 50 influencers and celebrities during the premiere parties.
Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.
We utilized Lady Gaga's agency for key partnerships and public appearances for various premiere parties for social media.
We had well over 100,000,000 impressions and 200,000 plus likes on Instagram from a total of 50 influencers and celebrities during the premiere parties.
Marketing Strategy
Art & Entertainment
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.

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