We had well over 100,000,000 impressions and 200,000 plus likes on Instagram from a total of 50 influencers and celebrities during the premiere parties.
Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.
We utilized Lady Gaga's agency for key partnerships and public appearances for various premiere parties for social media.
We had well over 100,000,000 impressions and 200,000 plus likes on Instagram from a total of 50 influencers and celebrities during the premiere parties.
Marketing Strategy
Art & Entertainment
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
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