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Results were high across the board in terms of CTR and ROAS for the ads for the face masks. From these sales and website visits, we were able to retarget with some upsells for sports clothing, getting a lot of return customers.
To learn more, check out our case study here: https://sh1ftdigital.com/case-study-reyjin/
With the pandemic striking at the wrong time for Reyjin, we had to find ways to gear their marketing efforts towards home workouts.
They had only recently launched, so we needed to find good angles for them to stay afloat.
We showcased the fact that it was a local brand, perfect for home workouts while giving technical information about the products.
They were also selling sports masks that brought tremendous people to the website and allowed us to retarget and upsell with clothing items.
Results were high across the board in terms of CTR and ROAS for the ads for the face masks. From these sales and website visits, we were able to retarget with some upsells for sports clothing, getting a lot of return customers.
To learn more, check out our case study here: https://sh1ftdigital.com/case-study-reyjin/
Paid Ads,Paid Ads,Branding,Social Media Management
Sports, Outdoors & Fitness
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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