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Results were high across the board in terms of CTR and ROAS for the ads for the face masks. From these sales and website visits, we were able to retarget with some upsells for sports clothing, getting a lot of return customers.
To learn more, check out our case study here: https://sh1ftdigital.com/case-study-reyjin/
With the pandemic striking at the wrong time for Reyjin, we had to find ways to gear their marketing efforts towards home workouts.
They had only recently launched, so we needed to find good angles for them to stay afloat.
We showcased the fact that it was a local brand, perfect for home workouts while giving technical information about the products.
They were also selling sports masks that brought tremendous people to the website and allowed us to retarget and upsell with clothing items.
Results were high across the board in terms of CTR and ROAS for the ads for the face masks. From these sales and website visits, we were able to retarget with some upsells for sports clothing, getting a lot of return customers.
To learn more, check out our case study here: https://sh1ftdigital.com/case-study-reyjin/
Paid Ads,Paid Ads,Branding,Social Media Management
Sports, Outdoors & Fitness
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This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
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