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Results were high across the board in terms of CTR and ROAS for the ads for the face masks. From these sales and website visits, we were able to retarget with some upsells for sports clothing, getting a lot of return customers.
To learn more, check out our case study here: https://sh1ftdigital.com/case-study-reyjin/
With the pandemic striking at the wrong time for Reyjin, we had to find ways to gear their marketing efforts towards home workouts.
They had only recently launched, so we needed to find good angles for them to stay afloat.
We showcased the fact that it was a local brand, perfect for home workouts while giving technical information about the products.
They were also selling sports masks that brought tremendous people to the website and allowed us to retarget and upsell with clothing items.
Results were high across the board in terms of CTR and ROAS for the ads for the face masks. From these sales and website visits, we were able to retarget with some upsells for sports clothing, getting a lot of return customers.
To learn more, check out our case study here: https://sh1ftdigital.com/case-study-reyjin/
Paid Ads,Paid Ads,Branding,Social Media Management
Sports, Outdoors & Fitness
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
Create a social media presence and online community to build brand awareness, trust and drive online sales.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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