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Their challenge was that they are unable to scale new users acquisitions.
Capital Auto Parts was coming into a new season without a ads vendor and was eager to push to ROAS of 8-10. The busy season in Canada didn't start until March, so there was about a month window to get underway.
Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.