In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.


This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:


  1. In one of his preferred practice areas
  2. From high value users

Justin C.

Mayple Vetted

expert

The Challenge

Robert M. Helfend is a defense attorney in the Los Angeles area.


Los Angeles is a particularly competitive market for defense attorneys, not only because it is the second largest metropolitan area in the United States, but also because many attorneys in the area have easy access to media. As frequent guests on news programs, these attorneys have very competitive link building programs, which makes things even more difficult to establish an SEO footprint in the area.


My challenge was developing organic search traffic to his website and helping him build his business online.

The Process

My solution was a comprehensive content marketing strategy. Focusing on the key areas of his business that he'd prefer to grow -- sex crimes, federal crimes and homicide -- I researched, outlined and wrote a comprehensive set of around 200 practice areas pages for his website, discussing specific offenses and areas of criminal defense law.

The Solution

In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.


This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:


  1. In one of his preferred practice areas
  2. From high value users
Skills Used

SEO,Content Marketing,Copywriting,Marketing Strategy

Industry

Professional Services

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