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In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
Robert M. Helfend is a defense attorney in the Los Angeles area.
Los Angeles is a particularly competitive market for defense attorneys, not only because it is the second largest metropolitan area in the United States, but also because many attorneys in the area have easy access to media. As frequent guests on news programs, these attorneys have very competitive link building programs, which makes things even more difficult to establish an SEO footprint in the area.
My challenge was developing organic search traffic to his website and helping him build his business online.
My solution was a comprehensive content marketing strategy. Focusing on the key areas of his business that he'd prefer to grow -- sex crimes, federal crimes and homicide -- I researched, outlined and wrote a comprehensive set of around 200 practice areas pages for his website, discussing specific offenses and areas of criminal defense law.
In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
SEO,Content Marketing,Copywriting,Marketing Strategy
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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