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In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
Robert M. Helfend is a defense attorney in the Los Angeles area.
Los Angeles is a particularly competitive market for defense attorneys, not only because it is the second largest metropolitan area in the United States, but also because many attorneys in the area have easy access to media. As frequent guests on news programs, these attorneys have very competitive link building programs, which makes things even more difficult to establish an SEO footprint in the area.
My challenge was developing organic search traffic to his website and helping him build his business online.
My solution was a comprehensive content marketing strategy. Focusing on the key areas of his business that he'd prefer to grow -- sex crimes, federal crimes and homicide -- I researched, outlined and wrote a comprehensive set of around 200 practice areas pages for his website, discussing specific offenses and areas of criminal defense law.
In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
SEO,Content Marketing,Copywriting,Marketing Strategy
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Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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