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In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
Robert M. Helfend is a defense attorney in the Los Angeles area.
Los Angeles is a particularly competitive market for defense attorneys, not only because it is the second largest metropolitan area in the United States, but also because many attorneys in the area have easy access to media. As frequent guests on news programs, these attorneys have very competitive link building programs, which makes things even more difficult to establish an SEO footprint in the area.
My challenge was developing organic search traffic to his website and helping him build his business online.
My solution was a comprehensive content marketing strategy. Focusing on the key areas of his business that he'd prefer to grow -- sex crimes, federal crimes and homicide -- I researched, outlined and wrote a comprehensive set of around 200 practice areas pages for his website, discussing specific offenses and areas of criminal defense law.
In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
SEO,Content Marketing,Copywriting,Marketing Strategy
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
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