In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
Robert M. Helfend is a defense attorney in the Los Angeles area.
Los Angeles is a particularly competitive market for defense attorneys, not only because it is the second largest metropolitan area in the United States, but also because many attorneys in the area have easy access to media. As frequent guests on news programs, these attorneys have very competitive link building programs, which makes things even more difficult to establish an SEO footprint in the area.
My challenge was developing organic search traffic to his website and helping him build his business online.
My solution was a comprehensive content marketing strategy. Focusing on the key areas of his business that he'd prefer to grow -- sex crimes, federal crimes and homicide -- I researched, outlined and wrote a comprehensive set of around 200 practice areas pages for his website, discussing specific offenses and areas of criminal defense law.
In two years of executing on this strategy, we grew his organic search traffic from 2,000 unique users per month to more than 90,000.
This effort was so successful that we actually ran into the issue of too many leads. Robert was getting pings throughout the day on his cell phone from new leads, so we later instituted a thorough lead qualification flow to ensure that the only leads that get to him are those that are:
SEO,Content Marketing,Copywriting,Marketing Strategy
Professional Services
Put your e-mail in and we'll arrange a consultation call for you
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.