Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

Develop website and implement tracking to measure performance

We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.

They wanted a brand new website that would represent their brand