The Challenge

The Process

The Solution

Skills Used

Email Marketing

Industry

Food & Drink

Results by the numbers

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More Case Study

0.5

CPO

kari gran

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

4

ROAS

MYEL Design

They had someone in house but the results were poor

10

ROAS

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The client migrated from Shopify to WooCommerce platform and gained 20% total revenue YoY via digital advertising.

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