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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.