Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Ultimately, I helped implement the channel of LinkedIn Campaign Manager to the organization, supported the marketing team in allowing LinkedIn Campaign Manager is becoming the third-largest source of targeted leads for the organization. Over the span of 1 year the channel currently produced leads and requests for product demos at a competitive cost per lead of $289.00 CAD. Averaging around 100 leads generated per quarter, the pipeline generated for the company has been roughly $680,000 CAD.
Another challenge at Security Compass was to implement and elevate the usage of LinkedIn for demand generation, marketing qualified leads, and ensure this channel source generated leads that fit the overall campaign to sell SaaS products in the cybersecurity space. The channel was also monitored for the quality leads generated, how these leads behaved in a greater campaign, and the overall ROAS from the funnel campaigning built out into LinkedIn campaigns.
The process to establish a LinkedIn Campaign manager for the organization was as follows:
1. Consistently select, test, and launch educational content in cybersecurity that is aligned with the company product.
2. Ensure correct channel integration and lead attribution of leads into the greater campaign programs active in LinkedIn and with other channels.
3. Build out the full funnel with LinkedIn Campaign Manager by leveraging a variety of remarketing techniques, InMail's, and banner ads.
4. Assessed campaign effectiveness over time and ensured leads contributed to the company pipeline and adequate sales follow-up were conducted.
5. Over time, I also helped reduce average CPL, improved lead gen volumes, and maximized budgets in accordance with company pipeline goals.
Ultimately, I helped implement the channel of LinkedIn Campaign Manager to the organization, supported the marketing team in allowing LinkedIn Campaign Manager is becoming the third-largest source of targeted leads for the organization. Over the span of 1 year the channel currently produced leads and requests for product demos at a competitive cost per lead of $289.00 CAD. Averaging around 100 leads generated per quarter, the pipeline generated for the company has been roughly $680,000 CAD.
Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
