Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Ultimately, I helped implement the channel of LinkedIn Campaign Manager to the organization, supported the marketing team in allowing LinkedIn Campaign Manager is becoming the third-largest source of targeted leads for the organization. Over the span of 1 year the channel currently produced leads and requests for product demos at a competitive cost per lead of $289.00 CAD. Averaging around 100 leads generated per quarter, the pipeline generated for the company has been roughly $680,000 CAD.
Another challenge at Security Compass was to implement and elevate the usage of LinkedIn for demand generation, marketing qualified leads, and ensure this channel source generated leads that fit the overall campaign to sell SaaS products in the cybersecurity space. The channel was also monitored for the quality leads generated, how these leads behaved in a greater campaign, and the overall ROAS from the funnel campaigning built out into LinkedIn campaigns.
The process to establish a LinkedIn Campaign manager for the organization was as follows:
1. Consistently select, test, and launch educational content in cybersecurity that is aligned with the company product.
2. Ensure correct channel integration and lead attribution of leads into the greater campaign programs active in LinkedIn and with other channels.
3. Build out the full funnel with LinkedIn Campaign Manager by leveraging a variety of remarketing techniques, InMail's, and banner ads.
4. Assessed campaign effectiveness over time and ensured leads contributed to the company pipeline and adequate sales follow-up were conducted.
5. Over time, I also helped reduce average CPL, improved lead gen volumes, and maximized budgets in accordance with company pipeline goals.
Ultimately, I helped implement the channel of LinkedIn Campaign Manager to the organization, supported the marketing team in allowing LinkedIn Campaign Manager is becoming the third-largest source of targeted leads for the organization. Over the span of 1 year the channel currently produced leads and requests for product demos at a competitive cost per lead of $289.00 CAD. Averaging around 100 leads generated per quarter, the pipeline generated for the company has been roughly $680,000 CAD.
Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
