Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Ultimately, I helped implement the channel of LinkedIn Campaign Manager to the organization, supported the marketing team in allowing LinkedIn Campaign Manager is becoming the third-largest source of targeted leads for the organization. Over the span of 1 year the channel currently produced leads and requests for product demos at a competitive cost per lead of $289.00 CAD. Averaging around 100 leads generated per quarter, the pipeline generated for the company has been roughly $680,000 CAD.
Another challenge at Security Compass was to implement and elevate the usage of LinkedIn for demand generation, marketing qualified leads, and ensure this channel source generated leads that fit the overall campaign to sell SaaS products in the cybersecurity space. The channel was also monitored for the quality leads generated, how these leads behaved in a greater campaign, and the overall ROAS from the funnel campaigning built out into LinkedIn campaigns.
The process to establish a LinkedIn Campaign manager for the organization was as follows:
1. Consistently select, test, and launch educational content in cybersecurity that is aligned with the company product.
2. Ensure correct channel integration and lead attribution of leads into the greater campaign programs active in LinkedIn and with other channels.
3. Build out the full funnel with LinkedIn Campaign Manager by leveraging a variety of remarketing techniques, InMail's, and banner ads.
4. Assessed campaign effectiveness over time and ensured leads contributed to the company pipeline and adequate sales follow-up were conducted.
5. Over time, I also helped reduce average CPL, improved lead gen volumes, and maximized budgets in accordance with company pipeline goals.
Ultimately, I helped implement the channel of LinkedIn Campaign Manager to the organization, supported the marketing team in allowing LinkedIn Campaign Manager is becoming the third-largest source of targeted leads for the organization. Over the span of 1 year the channel currently produced leads and requests for product demos at a competitive cost per lead of $289.00 CAD. Averaging around 100 leads generated per quarter, the pipeline generated for the company has been roughly $680,000 CAD.
Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
