
So far the account has grown from 0 followers in March to 17,000 as of August 2022 - job still ongoing.
Bringing a 50-year-old retailer into the year 2022 by creating and growing the TikTok account from scratch through Organic and Paid Methods.
Slater Menswear has managed to stay ahead of imagery trends in the competitive high street.
Although normally a laggard when it comes to embracing new technologies - I made a case for TikTok needing to be a large focus in 2022 coming out of the pandemic.
Through content creation (either newly created, from the bank of images and videos) I used an organic strategy to give the page content to make the page worth following.
I then implemented a paid influencer strategy - building relationships, managing their visits to stores and content deadlines, with them creating a unique piece of content for Slater's feed as well as another for their own - to push Slaters in front of a relevant audience that their own posts may not be reaching.
The paid strategy follows two method - one for growing followers, another for engagement, to really maximise results whilst paid on TikTok is still relatively cheap!
So far the account has grown from 0 followers in March to 17,000 as of August 2022 - job still ongoing.
Paid Ads,Social Media Management,Content Marketing,Branding,Marketing Strategy
Style & Fashion
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
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