So far the account has grown from 0 followers in March to 17,000 as of August 2022 - job still ongoing.
Bringing a 50-year-old retailer into the year 2022 by creating and growing the TikTok account from scratch through Organic and Paid Methods.
Slater Menswear has managed to stay ahead of imagery trends in the competitive high street.
Although normally a laggard when it comes to embracing new technologies - I made a case for TikTok needing to be a large focus in 2022 coming out of the pandemic.
Through content creation (either newly created, from the bank of images and videos) I used an organic strategy to give the page content to make the page worth following.
I then implemented a paid influencer strategy - building relationships, managing their visits to stores and content deadlines, with them creating a unique piece of content for Slater's feed as well as another for their own - to push Slaters in front of a relevant audience that their own posts may not be reaching.
The paid strategy follows two method - one for growing followers, another for engagement, to really maximise results whilst paid on TikTok is still relatively cheap!
So far the account has grown from 0 followers in March to 17,000 as of August 2022 - job still ongoing.
Paid Ads,Social Media Management,Content Marketing,Branding,Marketing Strategy
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.