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So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Getting high quality prospects to download the app and ultimately buy into our premium subscription post iOS update (missing the detailed in app targeting segments) at scale.
When I first came on board, I noticed we had a lot of not so great ads and a messy non-scalable ad structure.
I went through restructuring our ad account from the ground up and combed thoroughly through our account I did spot a winning creative.
So now with new scalable structure and a winning ad along with new creative that I helped direct/create with a video editor and graphics team member, we began testing!
Testing tons of new audiences (high intent LALs, interests, broad.) along with creative testing.
So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Paid Ads,Paid Ads,Other
Technology
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Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
Limited ressources, getting creatives for ads, working with a poor web agency
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