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So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Getting high quality prospects to download the app and ultimately buy into our premium subscription post iOS update (missing the detailed in app targeting segments) at scale.
When I first came on board, I noticed we had a lot of not so great ads and a messy non-scalable ad structure.
I went through restructuring our ad account from the ground up and combed thoroughly through our account I did spot a winning creative.
So now with new scalable structure and a winning ad along with new creative that I helped direct/create with a video editor and graphics team member, we began testing!
Testing tons of new audiences (high intent LALs, interests, broad.) along with creative testing.
So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Paid Ads,Paid Ads,Other
Technology
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Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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