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So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Getting high quality prospects to download the app and ultimately buy into our premium subscription post iOS update (missing the detailed in app targeting segments) at scale.
When I first came on board, I noticed we had a lot of not so great ads and a messy non-scalable ad structure.
I went through restructuring our ad account from the ground up and combed thoroughly through our account I did spot a winning creative.
So now with new scalable structure and a winning ad along with new creative that I helped direct/create with a video editor and graphics team member, we began testing!
Testing tons of new audiences (high intent LALs, interests, broad.) along with creative testing.
So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Paid Ads,Paid Ads,Other
Technology
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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