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So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Getting high quality prospects to download the app and ultimately buy into our premium subscription post iOS update (missing the detailed in app targeting segments) at scale.
When I first came on board, I noticed we had a lot of not so great ads and a messy non-scalable ad structure.
I went through restructuring our ad account from the ground up and combed thoroughly through our account I did spot a winning creative.
So now with new scalable structure and a winning ad along with new creative that I helped direct/create with a video editor and graphics team member, we began testing!
Testing tons of new audiences (high intent LALs, interests, broad.) along with creative testing.
So not looking at our cost per install, but more so the actual purchasing of our premium subscription at scale.
Through rigorous audience and creative testing, along with my many years of media buying expertise we were able to drop our CPA by about 40%.
And at a scale of around $350K - $500K!
Paid Ads,Paid Ads,Other
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The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
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