Getting high quality prospects to download the app and ultimately buy into our premium subscription post iOS update (missing the detailed in app targeting segments) at scale.

When I first came on board, I noticed we had a lot of not so great ads and a messy non-scalable ad structure.

I went through restructuring our ad account from the ground up and combed thoroughly through our account I did spot a winning creative.

So now with new scalable structure and a winning ad along with new creative that I helped direct/create with a video editor and graphics team member, we began testing!

Testing tons of new audiences (high intent LALs, interests, broad.) along with creative testing.