Home
  /  
Case Studies
  /  
  /  
This is some text inside of a div block.
Smith's Lawyers
Back to all case studies
  • Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
4.2
ROAS

Richard G.

Mayple Vetted

expert

The Challenge

  • Small volume SEO traffic
  • Ultra expensive PPC (Google Search Ads) costs
  • Very competitive
  • Strict advertising regulations on personal injury law
  • Limited budget compared to large firms

The Process

  • SEO: Created a data driven content strategy to build out hundreds of pages of quality content that was engaging and relevant. Both content to convert and also to build the brand. Using SEO planning meant the articles covered topics people were searching for.
  • Google Ads: Build out highly personalised and customised campaigns and landing pages for longer tail terms which were cheaper but higher quality claims. Optimised landing pages to more than double average conversion rates.
  • Facebook Ads: Created constant tests of each creative element (headline, main text, image/video) to rapidly test and optimise. Increased rotation of new campaigns to avoid ad fatigue/blindness.

The Solution

  • Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
Website
https://www.smithslawyers.com.au
Skills Used

Paid Ads,Paid Ads,Content Marketing,CRO,SEO

Industry

Professional Services

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.2

ROAS

Johnny Was

An Agency brought me on as a white label Media Buyer for https://www.johnnywas.com/. The brand is spending over $200k/month on Facebook ads I helped assist with Ads and Campaigns to help increase ROAS.

Read Case Study

Nurse Coach Collective

This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords

Read Case Study

3

CPL

KB Pure

They are looking to expand to Canada and wanted a marketing agency to help.

Read Case Study

5

ROAS

Capital Auto Parts

Capital Auto Parts was coming into a new season without a ads vendor and was eager to push to ROAS of 8-10. The busy season in Canada didn't start until March, so there was about a month window to get underway.

Read Case Study
Platform
OverviewData-based vettingAI-powered matchingMonitoring systemMarketing recommendationsMarketing consultation
How we compare
vs Agenciesvs In-housevs Freelance marketplaces
PricingPaid advertisingEmail marketingSocial media managementSEO
Company
AboutOur missionCareersCase studiesPrivacy policyTerms of useAcceptable Use Policy
Join as a Partner
Our partner programsSolution Partners ProgramExpert referral programCustomer referral program
Marketing Talent
Why work with MayplePlatform overviewFAQ
Roles
Paid Ads SpecialistEmail MarketerConversion Rate OptimizerSEO SpecialistMarketing ManagerGrowth MarketerSocial Media ManagerInfluencer MarketerSEO ConsultanteCommerce ExpertDigital Marketing Consultant
Resources
BlogeCommerce Marketing StrategyMarketing Plan TemplateMarketing StrategyeCommerce Growth PlaybookOmnichannel MarketingOnline MarketplacesService MarketingCRO Audit
Hire Top Agencies
Digital Marketing AgencyeCommerce Marketing AgencyAdvertising AgencyAmazon Marketing AgencyCRO AgencyeCommerce AgencyeCommerce SEO Agencies
Mayple Logo
15 West 38 Street MB#532
New York, NY, US 10018 +1 929-203-6341
Sharon st. 4, Giv'atayim, Israel
facebook logotwitter logoyoutube logolinkedIn
© Mayple 2022

Hire top vetted marketers

Find an expert