• Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
4.2
ROAS

The Challenge

  • Small volume SEO traffic
  • Ultra expensive PPC (Google Search Ads) costs
  • Very competitive
  • Strict advertising regulations on personal injury law
  • Limited budget compared to large firms

The Process

  • SEO: Created a data driven content strategy to build out hundreds of pages of quality content that was engaging and relevant. Both content to convert and also to build the brand. Using SEO planning meant the articles covered topics people were searching for.
  • Google Ads: Build out highly personalised and customised campaigns and landing pages for longer tail terms which were cheaper but higher quality claims. Optimised landing pages to more than double average conversion rates.
  • Facebook Ads: Created constant tests of each creative element (headline, main text, image/video) to rapidly test and optimise. Increased rotation of new campaigns to avoid ad fatigue/blindness.

The Solution

  • Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
Skills Used

Paid Ads,Paid Ads,Content Marketing,CRO,SEO

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The Redux Group

40

ROAS

Capital BBQ

Client was aiming for 30x ROAS in regional Canadian market

Praesum Healthcare

This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

0.75

CPL

Dentive

Launch Google and Social Ads to drive new patients to the dental offices.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.