• Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
4.2
ROAS

The Challenge

  • Small volume SEO traffic
  • Ultra expensive PPC (Google Search Ads) costs
  • Very competitive
  • Strict advertising regulations on personal injury law
  • Limited budget compared to large firms

The Process

  • SEO: Created a data driven content strategy to build out hundreds of pages of quality content that was engaging and relevant. Both content to convert and also to build the brand. Using SEO planning meant the articles covered topics people were searching for.
  • Google Ads: Build out highly personalised and customised campaigns and landing pages for longer tail terms which were cheaper but higher quality claims. Optimised landing pages to more than double average conversion rates.
  • Facebook Ads: Created constant tests of each creative element (headline, main text, image/video) to rapidly test and optimise. Increased rotation of new campaigns to avoid ad fatigue/blindness.

The Solution

  • Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
Skills Used

Paid Ads,Paid Ads,Content Marketing,CRO,SEO

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.8

CPL

Social Clout Club

Create consistent marketing funnel that produces reliable results

Golden Goose

Golden Goose is a recognized European shoe brand that is creating new campaigns for the American market. They were looking for a local TikTok video expert to help them create impactfully TikTok trends

Holy Butter

They are a new business so there was a lot we had to do from scratch.

0

CPL

Travel for Teens

  • Enhance lead conversion on website
  • Maintain low cost per lead
  • Acquire new customers
  • Increase visibility to new customers via online search
  • Target specific prospects in demographic in specific markets
  • Maximize marketing return on investment 

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.