• Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
4.2
ROAS

The Challenge

  • Small volume SEO traffic
  • Ultra expensive PPC (Google Search Ads) costs
  • Very competitive
  • Strict advertising regulations on personal injury law
  • Limited budget compared to large firms

The Process

  • SEO: Created a data driven content strategy to build out hundreds of pages of quality content that was engaging and relevant. Both content to convert and also to build the brand. Using SEO planning meant the articles covered topics people were searching for.
  • Google Ads: Build out highly personalised and customised campaigns and landing pages for longer tail terms which were cheaper but higher quality claims. Optimised landing pages to more than double average conversion rates.
  • Facebook Ads: Created constant tests of each creative element (headline, main text, image/video) to rapidly test and optimise. Increased rotation of new campaigns to avoid ad fatigue/blindness.

The Solution

  • Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
Skills Used

Paid Ads,Paid Ads,Content Marketing,CRO,SEO

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Snow Teeth Whitening

Massive Scaling During the Holidays

3.5

CPI

Taste

We have a fantastic app, now how do we get users?

Sobara Law

Develop a social media strategy and content to be taken forward.

0.52

CPR

Hausverstand

High volume long tail keyword project with very unstructured website structure and difficulties in crawling, getting the pages ranked and winning customers for their local business directory.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.