• Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
4.2
ROAS

The Challenge

  • Small volume SEO traffic
  • Ultra expensive PPC (Google Search Ads) costs
  • Very competitive
  • Strict advertising regulations on personal injury law
  • Limited budget compared to large firms

The Process

  • SEO: Created a data driven content strategy to build out hundreds of pages of quality content that was engaging and relevant. Both content to convert and also to build the brand. Using SEO planning meant the articles covered topics people were searching for.
  • Google Ads: Build out highly personalised and customised campaigns and landing pages for longer tail terms which were cheaper but higher quality claims. Optimised landing pages to more than double average conversion rates.
  • Facebook Ads: Created constant tests of each creative element (headline, main text, image/video) to rapidly test and optimise. Increased rotation of new campaigns to avoid ad fatigue/blindness.

The Solution

  • Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
  • Conversion rates on landing pages more than doubled.
  • Facebook campaigns grew brand awareness and drove leads.
  • Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
Skills Used

Paid Ads,Paid Ads,Content Marketing,CRO,SEO

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6.32

ROAS

Dog Mom World

They weren't getting the ROAS they were looking for, not able to generate a sale.

Aussie Hair Care

-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.

-Prepare enough press around new product in 2 months.

Rise Bar

Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.

adidas

Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.