Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
Conversion rates on landing pages more than doubled.
Facebook campaigns grew brand awareness and drove leads.
Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
4.2
ROAS
Richard G.
Mayple Vetted
expert
The Challenge
Small volume SEO traffic
Ultra expensive PPC (Google Search Ads) costs
Very competitive
Strict advertising regulations on personal injury law
Limited budget compared to large firms
The Process
SEO: Created a data driven content strategy to build out hundreds of pages of quality content that was engaging and relevant. Both content to convert and also to build the brand. Using SEO planning meant the articles covered topics people were searching for.
Google Ads: Build out highly personalised and customised campaigns and landing pages for longer tail terms which were cheaper but higher quality claims. Optimised landing pages to more than double average conversion rates.
Facebook Ads: Created constant tests of each creative element (headline, main text, image/video) to rapidly test and optimise. Increased rotation of new campaigns to avoid ad fatigue/blindness.
The Solution
Organic traffic rose from approx 1,000 visits per month to over 50,000 over three years.
Conversion rates on landing pages more than doubled.
Facebook campaigns grew brand awareness and drove leads.
Law firm grew by over 300% in terms of accepted files per month. This could of been greater but firm only accepted increasingly high quality claims so revenue grew more than 300% as the average value of each claim nearly doubled.
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Skills Used
Paid Ads,Paid Ads,Content Marketing,CRO,SEO
Industry
Professional Services
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