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Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
An exciting tech company with a strong value proposition, however lacking direction on how to aggressively scale with a viable paid strategy.
Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
Paid Ads
Technology
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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