Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

• Digital strategy to recruit students in changing communications landscape resulting in community website recommendation, social media strategy, reimagined recruiting process
• Design and develop online community website to enable students and parents to complete the application process online, with secure communications channels and public message boards to support potential students through the entire journey from high school to college.

• Competitive market 
• Finding leads that are qualified<span class="ql-cursor"></span>