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Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
An exciting tech company with a strong value proposition, however lacking direction on how to aggressively scale with a viable paid strategy.
Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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