
Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
An exciting tech company with a strong value proposition, however lacking direction on how to aggressively scale with a viable paid strategy.
Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
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Technology
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.