
Managed to continually lower CPAs MoM despite drops in traffic due to gym closures due to COVID in 2020. Maintained 10% growth in traffic MoM.
I was hired on two months before COVID hit, Society Nine sells boxing gear for women, and with all of the boxing gyms closing down after COVID, traffic and sales were hit hard.
Managed Strategy, builds, growth, and reporting of multi-channel campaigns
Managed to continually lower CPAs MoM despite drops in traffic due to gym closures due to COVID in 2020. Maintained 10% growth in traffic MoM.
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

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