Managed to continually lower CPAs MoM despite drops in traffic due to gym closures due to COVID in 2020. Maintained 10% growth in traffic MoM.
I was hired on two months before COVID hit, Society Nine sells boxing gear for women, and with all of the boxing gyms closing down after COVID, traffic and sales were hit hard.
Managed Strategy, builds, growth, and reporting of multi-channel campaigns
Managed to continually lower CPAs MoM despite drops in traffic due to gym closures due to COVID in 2020. Maintained 10% growth in traffic MoM.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.