This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

They are a new business so there was a lot we had to do from scratch.

Redefining the way online fashion brand functions today. International & LA-made.

Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.

Duties:

- scaling

- user acquisition

- advertising strategy & execution

- social media marketing

New business services that were acquired by the business with intent to grow those products.