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320+ new affiliate partnerships developed.
4,000+ new customers acquired per month through affiliate marketing.
2.23x increase in Conversion Rates (CVR)
1.3x increase in Average Order Value (AOV)
SolaWave had established product-market-fit and was looking to improve its Conversion Rates (CVR) to further accelerate its customer acquisition efforts.
SolaWave was heavily invested in affiliate marketing, but wanted to develop more partnerships with less traditional affiliates (e.g. email, paid media, and influencers) to further scale their revenue from this channel.
Provided landing page optimization recommendations for testing, based on heat maps, page speed analyses, customer surveys, and funnel analytics.
Launched SolaWave on the Jumbleberry affiliate network, managing all stages of their affiliate strategy, including outreach, commission negotiations, compliance, and optimization.
320+ new affiliate partnerships developed.
4,000+ new customers acquired per month through affiliate marketing.
2.23x increase in Conversion Rates (CVR)
1.3x increase in Average Order Value (AOV)
CRO,Marketing Strategy
Beauty
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The strategy
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