320+ new affiliate partnerships developed.
4,000+ new customers acquired per month through affiliate marketing.
2.23x increase in Conversion Rates (CVR)
1.3x increase in Average Order Value (AOV)
expert
SolaWave had established product-market-fit and was looking to improve its Conversion Rates (CVR) to further accelerate its customer acquisition efforts.
SolaWave was heavily invested in affiliate marketing, but wanted to develop more partnerships with less traditional affiliates (e.g. email, paid media, and influencers) to further scale their revenue from this channel.
Provided landing page optimization recommendations for testing, based on heat maps, page speed analyses, customer surveys, and funnel analytics.
Launched SolaWave on the Jumbleberry affiliate network, managing all stages of their affiliate strategy, including outreach, commission negotiations, compliance, and optimization.
320+ new affiliate partnerships developed.
4,000+ new customers acquired per month through affiliate marketing.
2.23x increase in Conversion Rates (CVR)
1.3x increase in Average Order Value (AOV)
CRO,Marketing Strategy
Beauty
Put your e-mail in and we'll arrange a consultation call for you
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.